Agfa Radiology Solutions
New brand identity for global implementation.
Client
Agfa
Services
Branding voor een wereldmerk
Agfa Radiology Solutions offers numerous solutions for medical imaging. The company is based in Mortsel and is present in 140 countries. Agfa Radiology Solutions is known worldwide for the quality, productivity, and clinical added value of its products. The company asked Brandle to develop a new brand identity for global implementation.
A new logo for a separate division
We developed a new logo that reflects Agfa Radiology Solutions' status as an independent division. The client chose a typographic design that builds upon the typeface of the original Agfa logo, with a visual wink.
The ‘Y’ in ‘Radiology’ is also an ‘X’, an ingenious reference to ‘x-rays’ that everyone understands. The visual interplay makes the logo a unique design, enhanced by the powerful, colorful gradient from warm red to dark violet.
Radiologists rely on Agfa Radiology Solutions for accurate imaging, excellent productivity, and first-class image quality. Agfa Radiology Solutions enables them to do their work in the best possible way. The tagline ‘Empowering X-ray Experts’ perfectly expresses this.
Online brand manual
Agfa Radiology Solutions needed a tool to manage diverse brand expressions across numerous visual media worldwide. We developed an online brand manual to make this possible. Clear guidelines indicate how the brand can be consistently displayed and embodied, ensuring the integrity of the brand is preserved.
The online brand manual contains concise and easy-to-apply guidelines. Detailed instructions can be found in the ready-to-use templates available on the Downloads page. The templates were designed to ensure consistency and facilitate the work of designers.
Consistent layout for brochures and advertisements
Custom feature logos
