Brandle. Digital & brand design agency.

Agfa Radiology Solutions

Empowering x-ray experts

Client
Agfa

Services
Branding, concept, graphic design

A world brand from Belgium

Agfa Radiology Solutions offers equipment for diagnostic imaging. Headquartered in Mortsel, the company is represented in 140 countries. Agfa Radiology Solutions is renowned around the globe for the quality, productivity and clinical value of its products

Services: Branding concept, graphic design

A new logo for an independent division

Agfa Radiology Solutions asked us to develop a new brand identity for worldwide implementation. Building on the traditional typeface used in the original Agfa logo, the new logo is meant to convey the status of Agfa Radiology Solutions as an independent devision.

Services: Branding concept, graphic design

Designing the logo

We designed various proposals, some with a typographical angle, others with a stronger graphical emphasis. Some of those proposals involved evolutionary designs built on the Agfa rombus, an essential part of the original Agfa identity.

Services: Branding concept, graphic design

When the ‘Y’ turns into an ‘X’

After a careful review of all the proposals, the client chose a typographical design with a visual twist. The ‘Y’ in ‘Radiology’ doubles as an ‘X’, an ingenious and universally understood reference to x-rays. This visual play turns the logotype into a unique design, enhanced by the strong, colourful gradient from red pigment to dark violet.

Services: Branding concept, graphic design

Excellent equipment for healthcare professionals

Radiologists count on Agfa Radiology Solutions for accurate imaging, first class productivity and outstanding image quality. Agfa Radiology Solutions equipment enables them to do their work in the best possible way. The new baseline, Empowering X-ray Experts, clearly reflects this.

Friendly faces

Agfa Radiology Solutions’ main typeface is Greycliff. It’s a clear typeface with a friendly face. As such, it perfectly captures the crossroad where science and care meet each other. Greycliff can be supplemented with Argent, a modern serif typeface that excels in legibility for longer copy.

Dedicated colour system

Dark Violet and Red Pigment are Agfa Radiology Solutions’ primary colours. They are present in the logo and can be applied to various graphic elements. Four secondary colours add some sugar and spice.

For those rare cases where even more colours are needed, five additional colours can be used. Complicated graphs are a good example.

      “We appreciated the variety
and creativity in the logo designs.
  Our final choice was quickly
embraced by the entire organisation.”

 

Janaina Serikawa – Global Premium Segment Leader, Agfa

“We appreciated the variety and creativity in the logo designs. Our final choice was quickly embraced by the entire organisation.”

 

Janaina Serikawa – Global Premium Segment Leader, Agfa​​​​​​​

Online brand manual

Agfa Radiology Solutions needed a tool to manage how the brand is represented across several visual media. We developed an online brand manual to fulfill this purpose. Various guidelines explain how to depict and embody the brand consistently, in order to maintain its integrity.

Concise guidelines, detailed instructions

The online brand manual offers concise and easy-to-follow guidelines. Detailed instructions can be found in the ready-to-use templates that are available on the Downloads page. The templates are designed to ensure consistency and make the designer’s work easier.
Services: Branding concept, graphic design

Redesigned feature logos

Agfa Radiology Solutions uses dedicated feature logos to highlight various technologies. We redesigned all these logos to align them with the new brand identity.

Consistent lay-out for brochures and ads

All brochures and print advertisements are designed along the same principles, making the most of the interplay between the logo, the gradient and appropriate imagery.

Templates ensure consistency, following a uniform approach that is easily recognised. They are available in ready-to-use A4 and letter formats, which can also be used as a starting point for other formats.

Services: Branding concept, graphic design

Festive launch with nice gifts

Agfa Radiology Solutions introduced the new brand identity to all its branches with a festive online event. We designed and produced some nice gadgets to accompany the launch.

Services: Branding concept, graphic design

Ordering personal business cards

Employees can order business cards using an online ordering module, specifying all the info that needs to be included. The cards are preprinted in offset, for the best possible printing and finishing quality, and digitally completed with the individual info.

Services: Branding concept, graphic design\n
Services: Branding concept, graphic design\n

Branded goodie bag

We designed and produced a nice gift set for employees to make the launch of the new brand identity even more memorable. A branded tote bag was filled with a notepad, a pen and a chocolate bar, all adorned with the new Agfa Radiology Solutions logo.

Services: Branding concept, graphic design

Striking exhibition stand

The new brand identity is perfectly suited for powerful designs in 3D. Exhibition stands are a fine example. The interplay between the imagery, the logo, the colour gradient and the monumental ‘X’ is a surefire recipe for a strong visual impact.

“Brandle is a real one-stop shop
for us. We can entrust them with any
     project, knowing that they
         will handle it with creativity and care.”

 

Birgitte Baten – Global Marcom Manager PR & Branding, Agfa

“Brandle is a real one-stop shop for us. We can entrust them with any project, knowing that they will handle it with creativity and care.”

 

Birgitte Baten – Global Marcom Manager PR & Branding, Agfa

Get to know us: +32 (0)14 24 26 60
Interesting case? We thought so too. Now here’s the deal. Why don’t you drop us a line? A question would be nice. Or some clever remarks, perhaps?

Contact

Ready for Reddi? A no-frills website, hosting, support and lots of other goodies. All packaged in a worry-free subscription. Go to reddi.be.

Dennenlaan 6

B-2340 Beerse

+32 (0)14 24 26 60

info@brandle.be

BE0461 095 042

Socials



Brandle is a creative agency that helps you make your brand stronger.
Brandle is a creative agency that helps you make your brand stronger.