SsangYong
Cars beyond expectations.
Client
SsangYong
Services
Graphic design, web design, copywriting, digital marketing, print
A creative agency for an unconventional car brand
SsangYong is not your run-of-the-mill car maker. South Korea’s most idiosyncratic car brand is keen to make the most of its SUV heritage by giving every model in its slightly quirky line-up a distinct personality. Why not choose a quirky agency then?
A printed brochure for every model
Brandle takes care of all of SsangYong’s printed and online communication materials in the Benelux region. The printed brochure for the Korando e‑Motion is a good case in point. It presents all of the features of SsangYong’s first all-electric car in an uncluttered and stylish way.
The lovely look-and-feel of a nice brochure
We design and produce printed brochures like this one for every model. SsangYong dealers love them. People still like to browse through a nice printed brochure when they’re in the market for a new car.
Showroom on the move
The SsangYong website acts like an online showroom. We designed it, we built it and we take care of all content and development tasks to keep it up-to-date. Mind you, the website is also designed to generate leads. Which it does. Take a look at www.ssangyong.be.
Pocket car configurator
Pick a model. Choose a colour. Go for the top specs. Car configurators are the stuff that dreams are made of. They are also very handy to figure out how much money you will have to part with. Luckily, discovering the actual price of the car is often a pleasant surprise with SsangYong.
Look at that range
The SsangYong range brochure handsomely complements the model brochures. It lists all the specs and prices of all current models and is frequently updated.
Advertising on all channels
Advertising is an important tool for SsangYong, both online and offline. Brandle designs the print ads and develops the concept for online ad campaigns. Social ads and banner ads go hand in hand with careful targeting and ingenious lead generation.
Smart online campaign
The Korando e-Motion was launched with a smart online campaign, targeting the right audience and generating many useful leads.
Advertising on all channels
Advertising is an important tool for SsangYong, both online and offline. Brandle designs the print ads and develops the concept for online ad campaigns. Social ads and banner ads go hand in hand with careful targeting and ingenious lead generation.
Smart online campaign
The Korando e-Motion was launched with a smart online campaign, targeting the right audience and generating many useful leads.
Social ads focused on assets
We created a full series of social ads, each one of them highlighting a particular selling point of the Korando e-Motion. The campaign painted a picture of a highly desirable car, offering many assets for the discerning buyer.
Brand experience
The social ad campaign picked up interest during a preliminary See-phase and presented interested users with the assets in the ensuing Think-phase. The Do-phase focused on getting people to arrange for a test drive.
Get to know us: +32 (0)14 24 26 60
Interesting case? We thought so too. Now here’s the deal. Why don’t you drop us a line? A question would be nice. Or some clever remarks, perhaps?
