Graphic design, web design, copywriting, photography, print
Norta is an independant, family-owned business. With close to 100 years of experience, Norta is a true reference brand in the industry and one of the leading bicycle manufacturers in Belgium. Brandle started to work with Norta some 20 years ago. It’s one of the most enduring partnerships our agency has engaged in.
One of the key projects for Norta is the company’s printed catalogue, used by its dense dealer network. Each year sees a new edition, showing all the available models and highlighting the new ones. All the bikes are carefully shot in our own photo studio. Outdoor photography gives the catalogue a nice, lifelike touch.
The pages of the catalogue are carefully laid out. Colour proofs are made to check the results. Small changes bring the printed colours as close to the finished product as possible.
The beauty of print lays in the mastery of the details. We designed some handsome icons to identify each bike’s nature.
We developed a dedicated colour palette for the catalogue to enhance each bicycle series’ distinct personality with subtle colours for titling and detailing.
The Norta catalogue was printed on Magno Natural Offset, a certified eco-friendly paper stock, using sustainable printing technology that minimises its impact on the environment.
We’re happy the catalogue seems to be doing the job we designed it to do. It encourages people to make a well-informed choice, enhances the Norta brand experience and makes you want to go out and ride a Norta bike.