Brandle. Digital & brand design agency.

Norta

Cycling. Irresistably.

Client
Norta

Services
Graphic design, web design, copywriting, photography, print

Lasting partnership
Norta is an independant, family-owned business. With close to 100 years of experience, Norta is a true reference brand in the industry and one of the leading bicycle manufacturers in Belgium. Brandle started to work with Norta some 20 years ago. It’s one of the most enduring partnerships our agency has engaged in.

 

Dedicated photography
One of the key projects for Norta is the company’s printed catalogue, used by its dense dealer network. Each year sees a new edition, showing all the available models and highlighting the new ones. All the bikes are carefully shot in our own photo studio. Outdoor photography gives the catalogue a nice, lifelike touch.

Services: Graphic design, web design, copywriting, photography, print.
Services: Graphic design, web design, copywriting, photography, print.

Meticulous lay-out
The pages of the catalogue are carefully laid out. Colour proofs are made to check the results. Small changes bring the printed colours as close to the finished product as possible.

Services: Graphic design, web design, copywriting, photography, print.
Services: Graphic design, web design, copywriting, photography, print.
Services: Graphic design, web design, copywriting, photography, print.

Details matter
The beauty of print lays in the mastery of the details. We designed some handsome icons to identify each bike’s nature.

Eddy Van Hemelen – Managing director, Norta

 “Norta and Brandle go back a long
time. I enjoy working with them.
    They know what’s important to us.”

“Norta and Brandle go back a long time. I enjoy working with them. They know what’s important to us.”

Services: Graphic design, web design, copywriting, photography, print.
Services: Graphic design, web design, copywriting, photography, print.
Services: Graphic design, web design, copywriting, photography, print.
Services: Graphic design, web design, copywriting, photography, print.
Services: Graphic design, web design, copywriting, photography, print.
Services: Graphic design, web design, copywriting, photography, print.
Services: Graphic design, web design, copywriting, photography, print.
Services: Graphic design, web design, copywriting, photography, print.
Services: Graphic design, web design, copywriting, photography, print.

Distinctive colours
We developed a dedicated colour palette for the catalogue to enhance each bicycle series’ distinct personality with subtle colours for titling and detailing.

Services: Graphic design, web design, copywriting, photography, print.

Sustainable printing
The Norta catalogue was printed on Magno Natural Offset, a certified eco-friendly paper stock, using sustainable printing technology that minimises its impact on the environment.

Services: Graphic design, web design, copywriting, photography, print.
Services: Graphic design, web design, copywriting, photography, print.

Brand experience
We’re happy the catalogue seems to be doing the job we designed it to do. It encourages people to make a well-informed choice, enhances the Norta brand experience and makes you want to go out and ride a Norta bike.

  Our dealers are fond of our catalogue.
It’s a great tool to guide their customers
       in making the right choice.

Our dealers are fond of our catalogue. It’s a great tool to guide their customers in making the right choice.

Eddy Van Hemelen – Managing director, Norta
Contact

Get to know us: +32 (0)14 24 26 60
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Dennenlaan 6

B-2340 Beerse

+32 (0)14 24 26 60

info@brandle.be

BE0461 095 042

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Brandle is a creative agency that helps you make your brand stronger.
Brandle is a creative agency that helps you make your brand stronger.