Zoetis
Client
Zoetis
Services
Eye-catching visual
For Zoetis, a global leader in animal health, we developed the campaign concept and the design of all communications for their River Cleanup initiative: a campaign that supports waterways and strengthens local nature projects. To convey the message powerfully and emotionally, we created a striking visual of a dog diving enthusiastically into the water—an image that symbolizes freedom, nature, and animal welfare.
A striking result
The campaign was widely promoted and resonated with both professionals and animal lovers. Thanks to its strong visual identity, clear message, and positive vibe, River Cleanup became a huge success. The initiative raised over 150,000 euros for charity, a result of which Zoetis and the many participants can be particularly proud.
