Corporate identity elements
Colours, logo, typography and visual identity
A complete corporate identity comprises all the visual elements that convey your organisation’s identity. Colours form an important foundation in this regard. They set the tone of your brand and create emotional recognition.
In addition, the logo plays a central role. Your logo must be recognisable, timeless and versatile. Typography – fonts and their application – ensures readability and character in all communications.
Visual language – images, icons and illustrations – is also an essential part of your corporate identity. Together with the colours, typography and other graphic elements, visual language determines your brand’s visual tone of voice.
Together, all these components ensure that your brand is presented consistently, regardless of the channel or context. A strong corporate identity makes your communication powerful, professional and recognisable.
Brand identity for businesses
Professional branding
for your organisation
A strong corporate identity is crucial for conveying trust and professionalism. In a competitive market, you want customers to immediately recognise who you are and what you stand for. A strong corporate identity is based on a clear strategy and reinforces your brand story. Sometimes, rebranding is part of that strategy, meant to reposition your brand more effectively.
Consistency is particularly important for businesses, as different teams, departments and partners often communicate simultaneously. A well thought-out corporate identity ensures that all business communications – from emails to presentations and vehicles – have the same look and feel.
Consistency increases recognition, builds brand value and encourages customers to choose your organisation more readily. Brandle helps companies develop, optimise and manage their entire corporate identity, ensuring that every communication is professional, impactful and uniform.
Brand identities for campaigns
Recognisable
campaigns
The visual identity for a campaign differs from that of a company or brand, but must align closely with it. Campaigns are often temporary in nature and require a unique creative approach that stands out and engages the audience.
Nevertheless, the link with the brand remains essential for recognition and trust. A campaign style often incorporates additional colours, photographic concepts, slogans and graphic elements to reinforce a specific message.
A good campaign style ensures that all communications – from social media to posters and video – form a cohesive whole. Brandle ensures that every campaign receives a unique approach, with a striking visual style that creates impact whilst remaining true to the brand.
Take a look at some cases
A professional logo is created through a well-thought-out creative process where strategy and design come together. We start with a thorough introduction to the brand, the target audience, and the objectives. Based on this, we develop a logo that is simple, recognizable, and timeless. The result is a logo that is not only aesthetically pleasing but also functional and strengthens your brand in the long term.
The cost of a logo depends on the complexity and the approach to the design process. At a creative agency, you pay not only for the visual design but also for the strategic thinking that precedes it. This includes analysis, concept development, and refinement, among other things. A professional logo is an investment that pays off in the long run through a consistent and credible brand image.
A logo is the visual hallmark of a brand. It forms the foundation of your branding and ensures that your company is immediately recognizable to your target audience. As a creative agency, we view a logo not as a standalone design, but as a strategic element that translates a brand's identity, values, and image into a strong visual symbol. A good logo inspires trust and supports all your communication, both online and offline.
A vector file is a digital file that describes images using mathematical formulas (points, lines, curves, and shapes) instead of fixed pixels. As a result, the quality always remains perfect, regardless of how large or small the file is displayed.
The most commonly used vector files are:
- AI – Adobe Illustrator file, often used by graphic designers
- EPS – Encapsulated PostScript, widely used for print
- SVG – Scalable Vector Graphics, popular for web and digital applications
- PDF – Can contain both vector and raster information, widely used for print-ready files
- CDR – CorelDraw file
