Logo

A familiar face
for your organisation.

Your logo represents your organisation’s identity and values and sets you apart from your competitors. You should therefore not underestimate the importance of a good logo.

First and foremost, a logo acts as the face of your business. It is often the first thing potential customers see, and you never get a second chance to make a first impression. A professional logo inspires confidence and ensures that people feel positive when they see your brand.

A logo also ensures recognisability. The logos of brands such as Apple, Nike or McDonald’s are so powerful that they are immediately associated with their products, even without the company name. That recognisability supports a strong brand identity that customers remember.

Finally, a good logo brings consistency to your communications. It is used across all your marketing materials, from websites, business cards and flyers to adverts, brochures and packaging. That consistency helps you build brand loyalty and strengthen your company’s image.

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A new logo

Your logo,
your story

Designing a new logo is a bit like painting a picture. You start with a blank canvas and end up with an attractive and meaningful result. After the brainstorming phase, where all ideas are welcome, we explore a few directions and produce the first sketches.

From these preliminary designs, we select the strongest contenders, which we then develop further digitally. We devise shapes, create colour combinations and select typefaces. Feedback from the client leads to further refinement, until the logo is ready for use.

Then it’s time for the grand debut of your logo, on your website, on social media and in every other place you can think of. And if you want to do it properly, that also includes a completely new corporate identity.

Rebranding

A fresh start
for your brand

You don’t design a logo for the short term. To ensure recognisability and consistency, a successful logo needs to stand the test of time. But what if your logo looks dated or no longer fits with the direction you want your business to take? Then it’s time for a rebrand and something new.

Trends change. What was hip and modern ten years ago may now feel old-fashioned. Your business evolves too. Perhaps you have a new mission, are offering new services or are reaching a different audience. Your logo needs to reflect that. An update shows that your business is evolving.

Then there’s the technology. In the past, logo design focused mainly on printed materials. Now, a logo must look good not only on paper, but also on websites, apps and social media. A successful design takes all this into account.

Company logos and brand logos

The right image
for your brand
and business

The difference between corporate logos and brand logos is similar to the difference between a surname and a first name. Both are important for identifying who you are, but they fulfil different roles.

A corporate logo represents the entire company. Think of a parent company with numerous services, products and branches. A good example is Unilever, which encompasses a wide range of products and brands. Unilever’s corporate logo is not particularly well known to the general public, and nor does it need to be.

What matters for Unilever are the brands the company brings to market. Brands with their own personality and strong recognisability, such as Dove and Ben & Jerry’s. Each of these has its own brand logo, with its own style and look.

Corporate logos often look rather plain and a bit generic, as they represent a wide range of activities. Brand logos have a more distinctive look, as the brands offer specific products and services and target specific audiences.

Take a look at some cases

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A professional logo is created through a well-thought-out creative process where strategy and design come together. We start with a thorough introduction to the brand, the target audience, and the objectives. Based on this, we develop a logo that is simple, recognizable, and timeless. The result is a logo that is not only aesthetically pleasing but also functional and strengthens your brand in the long term.

The cost of a logo depends on the complexity and the approach to the design process. At a creative agency, you pay not only for the visual design but also for the strategic thinking that precedes it. This includes analysis, concept development, and refinement, among other things. A professional logo is an investment that pays off in the long run through a consistent and credible brand image.

A logo is the visual hallmark of a brand. It forms the foundation of your branding and ensures that your company is immediately recognizable to your target audience. As a creative agency, we view a logo not as a standalone design, but as a strategic element that translates a brand's identity, values, and image into a strong visual symbol. A good logo inspires trust and supports all your communication, both online and offline.

A vector file is a digital file that describes images using mathematical formulas (points, lines, curves, and shapes) instead of fixed pixels. As a result, the quality always remains perfect, regardless of how large or small the file is displayed.

The most commonly used vector files are:

AI – Adobe Illustrator file, often used by graphic designers
EPS – Encapsulated PostScript, widely used for print
SVG – Scalable Vector Graphics, popular for web and digital applications
PDF – Can contain both vector and raster information, widely used for print-ready files
CDR – CorelDraw file

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Logo

A familiar face
for your organisation.