Product displays
Displayed more attractively,
sold better
Product displays attract consumers’ attention and boost sales on the shop floor. At Brandle, we develop a wide range of displays, from small to large formats, tailored to our customers’ specific needs.
Small displays, such as counter displays, are ideal for presenting products at the checkout or on a counter, where they can encourage impulse purchases. They are compact and are strategically placed to ensure maximum visibility.
Medium-sized displays, such as stand-alone units or floor displays, offer more space for branding and product presentation. They are used in aisles or in central retail areas, where they attract customers’ attention and spark their interest in your brand and products.
Large displays, such as in-store presentations or shop-in-shop setups, offer plenty of opportunities for brand exposure and product presentation. They are custom-made and enable a complete brand experience, including interactive elements and multiple product lines.
Take a look at some cases
POS (Point-of-Sale) refers to all communication and promotional materials deployed at the point of sale with the aim of attracting the consumer's attention and influencing purchasing decisions. POS material is used in stores, showrooms, trade fairs, and other physical sales settings.
POS includes displays such as counter displays, floor displays, and pallet displays, as well as printed materials such as posters, wobblers, shelf labels, and price tags. Signage and branding materials, such as banners, window stickers, lightboxes, and flags, also constitute POS material.
Furthermore, POS material includes promotional materials such as brochures, flyers, and catalogs, and sometimes digital applications such as screens or interactive kiosks on the shop floor. All these elements share one goal: to make products visible, clarify information, and stimulate sales at the point of purchase.
For point-of-sale (POS) materials, the production material is selected based on sustainability, sturdiness, budget, and appearance. Below you will find an overview of the most commonly used materials and their applications:
Cardboard
Cardboard is lightweight, budget-friendly, and ideal for temporary promotions or campaigns. It is often used for displays, wobblers, and shelf signage. Cardboard is easy to print on and recyclable, but less suitable for long-term or intensive use.
Honeycomb cardboard
Honeycomb cardboard is a reinforced form of cardboard with a honeycomb-shaped core structure. As a result, it is surprisingly sturdy yet lightweight. It is often used for floor displays and larger POS constructions. Honeycomb cardboard combines sustainability with a low ecological impact and is suitable for medium-term campaigns.
Forex
Forex is a foamed PVC material that looks sturdy, lightweight, and sleek. It is widely used for signs, panels, and signage in stores. Forex is suitable for both temporary and semi-permanent applications and allows for high-quality printing.
Dibond
Dibond consists of two thin aluminum layers with a plastic core. It is very sturdy, dimensionally stable, and durable. Dibond is primarily used for POS material that needs to last a long time or requires a premium appearance, such as fixed displays or signage.
Sandwich panels
Sandwich panels combine a lightweight core with strong outer layers, ensuring extra strength and stability. They are used for larger POS elements or structures that need to withstand impact. This material is suitable for long-term and reusable applications.
The right choice of material ensures that POS material is not only visually strong but also functional, durable, and tailored to the environment in which it is deployed.
Designing an exhibition stand in 3D provides a realistic and clear picture of what the stand will look like in real life. Instead of working with abstract plans or 2D sketches, a 3D design allows you to immediately assess volumes, materials, colors, and proportions correctly. This ensures greater certainty before actual production starts.
Additionally, a 3D design helps in making better choices. You can see in advance how the stand functions within the space, how visitors move, and where branding, products, and interactions will be most effective. Any necessary adjustments can be made early in the process, saving time and costs.
Finally, a 3D design is a powerful communication tool. It makes it easier to build internal support and to properly brief suppliers, stand builders, or partners. This helps avoid misunderstandings and ensures that the final result aligns perfectly with your brand and your exhibition objectives.
